Perception drag in Retail Banking
We have now completed our analysis of the pereception of “traditional” high street banks vs new “Challenger” banks. We analysed social media from October 2018 to January 2019 for the “Traditional” banks NatWest and Lloyds, and “Challenger banks” Monzo and Revolut to understand how they were perceived, how it differed, and what lessons could[…]