BL Butterflies

Indexing Population Diversity

A diversity index is a quantitative measure that reflects how many different types (such as species, or people, or items) there are in a dataset, and simultaneously takes into account how evenly the basic entities (such as individuals) are distributed among those types. The value of a diversity index increases both when the number of[…]

BL Flock Birds

Swarms of Data

We are sometimes asked “why did you call yourself DataSwarm?” The answer is that Memes in their original sense, are unique units of cultural ideas (we covered Memes in some detail in this post). However in practice most memes do not travel alone, they travel in groups (meme-complexes or memeplexes in the jargon). Individual memes[…]


What’s in a Meme

Today, for anyone working in online (and increasingly offline) media, the term “meme” is well known, and everyone is desperate to get theirs to go “viral”. Behind these two terms lie quite a lot of interesting thinking, which is far less well known. Origins The term Meme was coined by Richard Dawkins in his book[…]

zeitgeist 2

Finding the Zeitgeist

The genesis of the DataSwarm Analytic Engine was when we were asked by the BBC to build a system that could “find the Zeitgeist”. This was all very well, the problem initially was “what is a zeitgesist”, never mind how to find one. The spirit of the age Zeitgeist is a German word, it literally[…]